• Keri Lauderdale Olson, Idea Origins Founder and CEO

    Keri Lauderdale Olson, Founder & CEO

    Keri is a national award-winning marketer with a passion for helping companies grow! With 25+ years of experience in marketing, leadership, and innovation, Keri brings expertise in analyzing consumer insights and market trends to develop strategic marketing plans that drive revenue and profits. An inventor on multiple design and technology patents, she has developed and successfully launched hundreds of products.

    Her experience includes a wide variety of organizations including CPG, food, packaging, medical, nonprofit, agriculture and tech. Having worked in large organizations like Koch Industries and Hallmark as well as smaller startup organizations, including her own, she understands the challenges companies face when developing a marketing strategy that generates results. Additionally, she has partnered with the NFL, Crayola, and the MIT Media Lab on various projects.

    Keri’s passion for marketing and entrepreneurial spirit inspired her to launch Idea Origins. In her experience with numerous industries and organizations, she saw consistent marketing challenges. She developed a proprietary process based on a systematic approach to marketing that includes data-driven solutions. She and her team are known for creating marketing strategies that are anything but ordinary.

    Keri is a Kansas City native, with a Bachelor of Science in Business Administration from Rockhurst University. She is the Past Chair of KC Velocity, a nonprofit organization with a mission to help entrepreneurs in Kansas City connect, collaborate and grow.